Coolfire helps Hemmersbach Rhino Force prevent poaching of African rhinos

Hemmersbach Rhino Force Case Study

Real-time team collaboration when the mission means life or death.

About Hemmersbach Rhino Force

Hemmersbach Rhino Force combats poaching of the African rhinoceros, one of the most endangered species on the planet. Based in South Africa and Zimbabwe where 80% of rhinos live, their armed rangers make up the strongest rhino conservation army in Southern Africa. 

Rhino Force deploys military-grade technology to track poaching threats and illegal activities, preemptively warning rangers patrolling an area of almost 200,000 acres.

In recent years, poaching syndicates and gangs have become increasingly sophisticated and adopted new methods to avoid detection, like using helicopters and night vision equipment to track rhinos. This has led to record levels of poaching activity. To deter criminal activity, Rhino Force must have real-time oversight of potential security breaches to coordinate quick response with teams of rangers on the ground.

Upgrading situational awareness with mission-critical information to prevent poaching

Rhino Force selected Coolfire Core’s innovative collaboration software to improve communication and to coordinate threat response efforts in the region. With Coolfire Core, Rhino Force has complete situational awareness to respond to poaching threats. 

Rangers in the field can evaluate environmental conditions as they approach a response area. Command centers can track ranger locations, communicate in real time, and provide updated mission status directly into their phones. And command centers and deployed teams share a single source of truth for mission-critical information.

How Coolfire enables real-time response

With Coolfire Core, Rhino Force can access information from sensors and internal systems and communicate across teams in real time.

Connected Field Teams

Teams can coordinate activity ahead of ambushes and detainment efforts.

Connected HQ

Command centers can track ranger locations and status in real time, improving team coordination and providing visibility into dangerous situations.

Real-time Info Sharing

Rangers can react quickly and make informed decisions with situational data, location, and status at their fingertips.


From customer transactions to customer interactions

Coolfire creates a frictionless operating environment, seamlessly connecting and leveraging Enterprise’s systems, processes and data. Through LaunchPad, employees can move away from the counter, freeing them up to interact with customers anywhere, and conduct the process on customers’ terms.

When customers enter Enterprise, they now find employees carrying the Coolfire-powered LaunchPad with the central dashboard at their fingertips. Reservations are instantly retrieved and cars are waiting. LaunchPad gives Enterprise the tools to transcend the rental experience and operate with absolute precision. The market is changing and Enterprise is serving an increasingly broad customer base with expanding expectations on a global scale. LaunchPad is allowing Enterprise to be ready.

As reported in a June 5, 2017, article in USA Today titled, “Car Rental Companies Get More Connected,” Enterprise Rent-A-Car’s Vice President of Marketing Lee Broughton said, “The opportunity to get to know the consumer in an even more intimate way is something that is available to you, but there has to be an organization… We’re really trying to take a holistic look. LaunchPad represents us addressing the whole flow of how a customer experiences our products and services.”

Streamlined Operations, Measurable Impacts

Twelve months after deploying, Enterprise Rent-a-Car saw measurable gains in its operations. Streamlined tech enables the team to serve customers faster, provided consistent customer quality, and bring new employees up to speed faster.


Reduced Rental Times


Improved Customer Satisfaction Scores


New Employee Tech Training Time Reduction

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